Organizing and planning the different social networks in which a business is present (or wants to be present), requires a marketing plan whose objectives are well mapped out.
Social media agency Birmingham presents to you the various strategies that we can use in defining the objectives while creating a social media marketing plan:
Defining the objectives
What do we look for with our presence in social networks? Depending on the type of business company and where the company is located, at social media agency Birmingham, we have different objectives to achieve with our marketing plan in social networks: increase customers, increase sales, improve our digital reputation, etc. For each of these objectives we must perform different actions:
To increase the number of clients
Carry out actions that increase the number of followers or fans of the community, share quality content and interest for our public, create payment campaigns through Facebook ads, etc., that make us visible to a greater number of Internet users.
To improve online reputation
We must take care of what we publish, how we do it and what is the response from users in each social network. In this case, social networks act as a customer service platform, maintaining a direct communication with them that helps us to offer the image we want to project.
To increase sales
Now, social networks facilitate, in a much more obvious way, the option of direct purchase from their own platforms. The 'Buy' buttons are a reality that businesses must exploit, as well as publish content that encourages the user to buy, make them see the 'need' to use the products or services offered, etc.
The different options of online advertising in each social network and in Google are a way to achieve these objectives that we should not leave out in our digital communication strategy.